FASSTT is a network of specialised agencies supporting survivors of torture and trauma across Australia. As a sector-led organisation working closely with government bodies, their identity needed to project credibility, clarity and unity—without breaking recognition or trust built over decades.

 

Rather than redesigning from scratch, we approached the project as a strategic refresh. The logo was subtly refined, proportions adjusted and the colour palette evolved towards a distinctive purple tone—positioning FASSTT apart from other organisations within the sector while maintaining institutional integrity.

Beyond the visual refresh, the real transformation was structural. We developed a comprehensive brand manual with clear hierarchy, usage principles, and do’s and don’ts—ensuring consistency across a multi-agency network operating at scale.

 

From banners and event signage to email signatures, newsletters, digital assets and presentations, the system was designed to be practical, repeatable and sustainable. The result is not just a refreshed logo—but a governed brand system capable of maintaining clarity and cohesion across departments and stakeholders.